Customer Lifetime Value
Work out customer lifetime value from order value, purchase frequency, gross margin and lifespan or churn, plus the CLV to CAC ratio and payback months.
Sales and Conversion
7 tools
Which Sales and Conversion tool do you need?
| Tool | What it answers |
|---|---|
| Customer Acquisition Cost | Customer acquisition cost (CAC) is everything you spent to win customers in a period divided by the number of new customers won in that same period. |
| Customer Lifetime Value | Customer lifetime value is the gross profit one customer brings in over the whole relationship: average order value × orders per year × years as a customer ×… |
| Funnel Conversion Rate | Funnel conversion rate is the share of people entering the funnel who reach the final stage: customers ÷ visitors × 100. |
| Funnel Drop Off Calculator | Funnel drop-off at a step is the share of people who reach one stage but not the next: 1 minus (next stage ÷ this stage). |
| Landing Page Conversion Rate | Landing page conversion rate is conversions divided by unique visitors, times 100. |
| Sales Funnel Calculator | A sales funnel multiplies traffic by each stage's conversion rate in turn. |
| Sales Pipeline Calculator | Expected pipeline revenue is open deals times average deal size times win rate. |
All tools
Customer Acquisition Cost
Work out customer acquisition cost from marketing, sales and other spend, split per customer, with the months of gross profit needed to earn CAC back.
Funnel Conversion Rate
Enter visitors, leads, qualified leads and customers to get each step's conversion rate, the overall rate and the step where the most people drop out.
Sales Pipeline Calculator
Turn open deals, average deal size and win rate into weighted revenue, pipeline coverage against your target, and the number of deals still needed.
Funnel Drop Off Calculator
Enter the count at each of 3 to 5 funnel stages to see step conversion, percent dropped at every step, the leakiest step and overall conversion.
Landing Page Conversion Rate
Divide conversions by unique visitors to get a landing page conversion rate, then see how many extra conversions a target rate like 5% would require.
Sales Funnel Calculator
Project leads, opportunities, customers and revenue from visitor count and three stage rates; 10,000 visitors at 5%, 20%, 25% close 25 deals.