Customer Lifetime Value
Work out customer lifetime value from order value, purchase frequency, gross margin and lifespan or churn, plus the CLV to CAC ratio and payback months.
Business
17 tools
Tools in this category
Customer Acquisition Cost
Work out customer acquisition cost from marketing, sales and other spend, split per customer, with the months of gross profit needed to earn CAC back.
Bayesian AB Test Calculator
Enter visitors and conversions for two variants to get the probability that B beats A, using Beta posteriors with a uniform Beta(1,1) prior.
Split Test Duration
Estimate how many days an A/B split test must run from baseline conversion rate, minimum lift, daily traffic, confidence level and statistical power.
AB Test Sample Size
Find how many visitors each A/B test variant needs from baseline conversion rate, minimum detectable effect, confidence and power, with the full working shown.
AB Test Significance Calculator
Compare two conversion rates with a pooled two-proportion z-test. Get the p-value, z-score and relative uplift at 90%, 95% or 99% confidence.
A/B Test Calculator
Compare two conversion rates with a pooled two-proportion z-test: get the p-value, z-score, relative uplift and a verdict at 90%, 95% or 99% confidence.
Twitter Ad Cost
Turn a Twitter (X) ad budget and bid into impressions, link clicks, conversions and cost per conversion, billed per 1,000 views or per click.
Instagram Ad Cost Calculator
Estimate how many impressions, clicks and conversions an Instagram ad budget buys from your CPM, click-through rate and conversion rate, plus cost per sale.
LinkedIn Ad Cost
Estimate LinkedIn campaign spend from a CPC or CPM bid, click-through rate and conversion rate. 200 clicks at $5.50 come to $1,100 before any leads.
Google Ads Cost Calculator
Estimate Google Ads spend from a daily budget, then see clicks, impressions and cost per conversion. Uses Google's 30.4-day monthly charging limit.
Facebook Ad Cost Calculator
Turn a Facebook or Instagram ad budget and CPM into impressions, link clicks, cost per click and cost per conversion, with every step of the funnel shown.
Funnel Conversion Rate
Enter visitors, leads, qualified leads and customers to get each step's conversion rate, the overall rate and the step where the most people drop out.
Sales Pipeline Calculator
Turn open deals, average deal size and win rate into weighted revenue, pipeline coverage against your target, and the number of deals still needed.
Funnel Drop Off Calculator
Enter the count at each of 3 to 5 funnel stages to see step conversion, percent dropped at every step, the leakiest step and overall conversion.
Landing Page Conversion Rate
Divide conversions by unique visitors to get a landing page conversion rate, then see how many extra conversions a target rate like 5% would require.
Sales Funnel Calculator
Project leads, opportunities, customers and revenue from visitor count and three stage rates; 10,000 visitors at 5%, 20%, 25% close 25 deals.