Hashtag Counter

Hashtags —

Unique hashtags: —
Repeats: —
Left of Instagram's 30: —
Characters in hashtags: —
Share of caption: —

Paste your caption and the counter lists every hashtag, how many are unique and how many are repeats. Capitals are ignored, so #Beach and #beach count as one tag. A caption with 32 hashtags shows 0 left and a warning to remove 2, because Instagram accepts at most 30 per post.

About this tool

Social media managers, creators and small shops often build hashtag sets in a notes app, copy them between posts and lose track of how many they hold. Instagram silently refuses to post a caption with more than 30 hashtags, and a tag typed twice in different capitals wastes a slot. This counter reads the caption the way the platforms do: a hashtag is # followed by letters, digits or underscores, and it ends at a space or punctuation. It shows the total, unique tags, repeats, the characters they take up and a table of every tag with how often it appears. It does not judge which tags are popular or banned; that needs live platform data.

How to use it

Paste the caption
Type in the box, paste a caption or open a .txt file with your saved hashtag sets.
Read the totals
See total hashtags, unique tags, repeats and how many remain of the 30 allowed on Instagram.
Clean up repeats
Check the table for tags used more than once and delete the extra copies from your caption.

Examples

A 32-tag block

Caption or hashtags: #a1 #a2 #a3 #a4 #a5 #a6 #a7 #a8 #a9 #a10 #a11 #a12 #a13 #a14 #a15 #a16 #a17 #a18 #a19 #a20 #a21 #a22 #a23 #a24 #a25 #a26 #a27 #a28 #a29 #a30 #a31 #a32

Result Hashtags: 32
Unique hashtags: 32
Repeats: 0
Left of Instagram's 30: 0
Characters in hashtags: 119
Share of caption: 79.3%

Found 32 hashtags: # followed by letters, digits or underscores, with at least one letter.
Unique (ignoring capitals) = 32; repeats = 32 − 32 = 0.
Left before Instagram's 30 limit = max(0, 30 − 32) = 0.

Thirty-two different hashtags pass Instagram's cap of 30, so the counter flags two to remove.

A caption with a repeated tag

Caption or hashtags: Sunset walk #beach #travel #Beach #sea_life

Result Hashtags: 4
Unique hashtags: 3
Repeats: 1
Left of Instagram's 30: 26
Characters in hashtags: 28
Share of caption: 65.1%

Found 4 hashtags: # followed by letters, digits or underscores, with at least one letter.
Unique (ignoring capitals) = 3; repeats = 4 − 3 = 1.
Left before Instagram's 30 limit = max(0, 30 − 4) = 26.

#beach and #Beach are the same hashtag, so four tags give three unique ones and one repeat.

Arabic hashtags

Caption or hashtags: رحلة جميلة #سفر #مصر #2024 and issue #5

Result Hashtags: 2
Unique hashtags: 2
Repeats: 0
Left of Instagram's 30: 28
Characters in hashtags: 8
Share of caption: 20.5%

Found 2 hashtags: # followed by letters, digits or underscores, with at least one letter.
Unique (ignoring capitals) = 2; repeats = 2 − 2 = 0.
Left before Instagram's 30 limit = max(0, 30 − 2) = 28.

Arabic tags count normally, while #2024 and #5 are skipped because a hashtag made only of digits is not linked.

How it is calculated

hashtags = matches of # + letters/digits/underscores containing a letter; repeats = total − unique; left = max(0, 30 − total)

total: every hashtag found, including repeats
unique: distinct hashtags, compared without regard to capital letters
30: Instagram's maximum number of hashtags per post or reel

The text is scanned for a # sign followed directly by Unicode letters, digits or underscores, so Arabic, accented and CJK tags count. A tag stops at a space, hyphen, full stop or emoji. Tags made only of digits, such as #2024, are skipped because Instagram and X do not link them. Two tags are the same when they match after lowercasing.

When not to use it

To check whether a hashtag is banned or trending, which needs live data from the platform.
For X or Threads posts, where the character limit matters more than the hashtag count.

Common mistakes

Putting a space after the # sign, which stops the word from becoming a hashtag at all.
Adding a hyphen or apostrophe inside a tag, which cuts it off at that character.
Forgetting that hashtags placed in the first comment also count towards Instagram's 30.

Frequently asked questions

How many hashtags does Instagram allow?

Up to 30 on a post or reel, according to Instagram's Help Center. If a caption has more, the post fails to publish or the caption is dropped. Stories allow up to 10.

Are #Travel and #travel different hashtags?

No. Platforms treat hashtags without regard to capitals, so both link to the same tag page. The counter therefore counts the second one as a repeat. Capitals still help readability, as in #SmallBusinessTips.

Why is #2024 not counted?

A hashtag made only of numbers does not become a link on Instagram or X. A tag needs at least one letter, so #2024 is skipped while #summer2024 counts.

Do emoji work inside a hashtag?

Most emoji end the hashtag, so #coffee☕ is counted as #coffee. Letters from any script, including Arabic, Cyrillic and Japanese, are kept as part of the tag.

Do hashtags count towards the caption character limit?

Yes. Every hashtag character, including the # sign, counts towards Instagram's 2,200-character caption limit. The Characters in hashtags figure shows how much room your tags take.

Is my caption sent anywhere?

No. The counting happens in your browser and the caption is not saved after you leave the page.

Cite this tool

Using this tool in an assignment, article or report? Copy a citation, or a link for your website.

APA

Tools Directory Editorial Team. (2026, October 21). Hashtag Counter. Tools Directory. Retrieved October 27, 2026, from https://tools.milunir.com/social-media/social-media-utilities/hashtag-counter/

MLA

Tools Directory Editorial Team. “Hashtag Counter.” Tools Directory, 21 Oct. 2026, https://tools.milunir.com/social-media/social-media-utilities/hashtag-counter/. Accessed 27 Oct. 2026.

Chicago

Tools Directory Editorial Team. “Hashtag Counter.” Tools Directory. Last modified October 21, 2026. Accessed October 27, 2026. https://tools.milunir.com/social-media/social-media-utilities/hashtag-counter/.

Link

<a href="https://tools.milunir.com/social-media/social-media-utilities/hashtag-counter/">Hashtag Counter – Tools Directory</a>